12 ways to spot a great coach


Everyone seems to call themselves a coach these days, but few actually do it well enough to flourish.

Not sure what to do with life but want to help people? -> Become a coach.

Faced a few challenges? -> Now you’re a coach.

Got in shape once? -> Now you’re a coach.

Being a “coach” in 2020 is the same as what being a personal trainer was when I started back in 1998… You weren’t sure what to do with yourself, helping people sounds like a good idea and you can make money at it. Must be the right career choice. 

But 98% of coaches are struggling to make ends meet and fighting for their life in a red ocean. A competitive bloodbath of bashing their competition and fighting for the leftover scraps. 

Coaches fail to set themselves apart. They don’t develop their skill set and career capital and they never outpace the rat race so they end up quitting and finding some other red ocean to swim in (Real Estate license seems like a common one these days). 

But the truth is, it doesn’t matter which profession you step into. If you take that same losing attitude of underestimating what goes into it, doing just enough to get by, and hoping people will find you because you’re kind and smart, you’re going to continue to lose, struggle, and stress.

GREAT coaches know that they must become professionals. They strive to be their best, learn from the best, and invest in themselves and their education to set themselves apart from the herd. 


I’ve been blessed to travel the world both taking and teaching courses, and it never ceases to amaze me that the same faces keep showing up, keep charging more, earning more, and have the freedom to develop real businesses with more income than they know what to do with! 

What sets those coaches apart? 

  1. Prioritizing providing clients and tribe with 10X VALUE over just making money. 
  2. Creating an IMPACT on their clients lives. 
  3. Lifting others up. 
  4. Committing to the long haul and becoming an EXPERT. Developing a skill set and deep knowledge about how to create results. 
  5. Realizing it’s going to be 100x harder than expected.
  6. Practicing what they preach 5x.
  7. Investing in themselves. Invest 20% in education and coaching.
  8. Prioritizing Education. Becoming a lifelong student. 
  9. Developing “career capital”. 
  10. Challenging what they think they know.
  11. Surrounding themselves with people that challenge them to be better.
  12. Communicating openly and often.

I know it can be hard to identify who is actually doing these things and who is just saying they are. But the cream will always rise to the top. 

If you’re a coach, take a long hard look at that list. If you’re struggling, ask yourself which of these are you neglecting? Dive in. 

Let’s all lift each other up today. 

Coach BPak


If you’re a client looking for a great coach, I’ve just finished mentoring 30 high level coaches that I would be happy to recommend. Simply hit reply to this email and let me know a little about you, your goals, and where you’re from and we will get you in touch with a great coach.


If you’re looking to become a successful coach, and would like to learn how to apply the Intelligence Coaching® framework to skyrocket your results, apply to be a part of the next round of the Muscle Intelligence Mentorship by clicking HERE for more info.

Ben Pakulski

Ben Pakulski

Since first lifting weights as a teenager, Ben has been on a mission to do whatever it takes… …to become the most muscular man on the planet! On the eve of The Arnold Classic, he confronts the dark realities of bodybuilding… And his own future! Follow him on his journey…

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