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Time Stamps

  • Why this passion to help personal trainers? [1:21]
  • How everything is about servicing people’s NEEDS. [7:27]
  • What are the general things the public and coaches need to know about fat loss? [18:17]
  • Strategies people can implement NOW to lose body fat. [29:20]
  • Why the context matters! [34:09]
  • The ‘lever perspective’ to create buy in and behavioral change. [37:45]
  • What are tactical approaches trainers/coaches can do to get a greater degree of BUY IN from their clients? [1:08:17]
  • His believes surrounding the ketogenic diet. [1:11:53]
  • Why he prefers to teach the aspect of business to his coaches. [1:14:16]
  • The ‘Basic Set of Rules’ approach. [1:17:30]
  • What does it look like to be optimized? [1:21:03]
  • Living in the bubble of insecurity and the state changes that come from it. [1:25:45]
  • What makes someone a great coach? [1:44:45]

Featured Guest

Related Links/Products Mentioned

Ben Pakulski
Since first lifting weights as a teenager, Ben has been on a mission to do whatever it takes… …to become the most muscular man on the planet! On the eve of The Arnold Classic, he confronts the dark realities of bodybuilding… And his own future! Follow him on his journey…


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