Live by Design: Invest in What’s Essential with Greg McKeown

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Greg McKeown, leadership and business consultant, is the author of two best-selling books: “Essentialism” and “Effortless.” Greg has built his career around defining what makes individuals and companies successful. Join Greg and Ben for their discussion on reinforcing values through actions, effortless leadership, and turning obstacles into opportunities.

If you’re a high achiever or a leader—or aspiring to be one—this conversation will help you hone your focus, and determine what’s essential for your success. Some key takeaways you will gain are:

  • How to make choices that align with your values.
  • Techniques to remove useless clutter from your mind.
  • The usefulness and importance of gratitude.
  • A 5-step approach to setting sustainable goals.
  • Where to invest your efforts for future impact.

Learn more about Greg McKeown and his work:

Essentialism Academy (free 21 day course included with book purchase)

What’s Essential Podcast

Instagram/Twitter: @GregoryMcKeown


Sponsor: BiOptimizers

One of the big keys to optimal health is to have balanced blood sugar. But what happens when you eat a donut? Your pancreas releases insulin, which tells your body there is plenty of energy so now is the time to store fat.

But here’s the thing. It doesn’t matter whether you eat a donut or drink a glass of orange juice. Low-fiber processed carbohydrates from crackers to chips to cookies to juice all have a similar effect on blood sugar.

When you take in a lot of carbs too quickly — without much fiber or fat to slow down absorption — you could experience what we call a “sugar crash,” which leads to low energy, brain fog, and weight gain.

And due to the addictive nature of sugar and carbs, once your body brings your blood sugar levels back down, that’s when the cravings kick in! And if you give in to those cravings, it starts the cycle all over again.

So I hope you can see how important it is to maintain healthy blood sugar levels. The question is, how do you do it?

Well, one way is to reduce your intake of processed carbohydrates and make sure you eat fat, protein, fiber, and greens at most meals.

But no one is perfect. We all cheat sometimes. So it just makes sense to have a way to maintain healthy blood sugar day in, day out, even if you have an “off” day.

That’s why I recommend a product called Blood Sugar Breakthrough by BiOptimizers. This easy to take supplement is the result of numerous tests to find the absolute best formula for maintaining healthy blood sugar. In fact, BiOptimizers went through 5 different formulations before landing on this one.

Blood Sugar Breakthrough works to safely lower blood sugar after meals so that you can maintain a healthy weight and redirect carbs to your muscles where they can be burned for energy. This means you’ll avoid the worst effects of high blood sugar — like weight gain — while enjoying more stable energy, mental clarity, and fewer cravings.

For an exclusive offer for listeners just go to and save 10 percent with code MUSCLE10 when you try Blood Sugar Breakthrough.

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Ben Pakulski

Ben Pakulski

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About the Podcast

Formerly the Muscle Expert Podcast. The world’s top authority on intelligent muscle building and fat loss gives us a simple to understand deep dive into the complex world of building a body you love, and living your greatness. Weekly interviews with leading experts in a vast number of scientific fields focusing on health optimization (nutrition, sleep, hormones, mindfulness and mind set), strength, (both physical and mental), and muscle hypertrophy. Learn proven strategies for optimum life performance, whether it be in the gym, the board room or the bedroom; this is the blueprint for becoming the upgraded modern man. Ladies, this podcast is for you too. The topics, tips, and life hacks covered are essential for every individual who wants to upgrade themselves mentally and physically.

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