The Key to Bold Leadership and True Masculinity with Bedros Keuilian


“My definition of a leader, to me, is very simple: an individual that’s got a vision that’s so big, so grand, and so impactful that he or she MUST recruit others who think, feel, and operate the same way in order to accomplish that.” – Bedros Keuilian

Bedros Keuilian joins me on the Muscle Intelligence Podcast to detail his journey in healing trauma, keeping his passionate edge, and embodying his greatest role to date: an intentional, masculine leader.  After beginning life in the United States as a refugee from the Soviet Union, Bedros Keuilian went from poverty into self-made entrepreneurship, and cultivated an eight-figure business empire.

Today’s episode is not only raw and honest, but also incredibly timely and important for the state of the world at the moment.

You’ll learn: 

  • A framework to rise from expert status to self-made celebrity.
  • The BEST way to stay driven, ambitious, and passionate.
  • How to develop the vision, purpose, and clarity to lead effectively.
  • What masculinity is NOT (and why cultural norms purposefully destabilize the concept of masculinity).
  • The unexpected places where discipline can backfire.

Bedros’ framework for leadership and rising to the top are also detailed in this free episode guide.

Learn more about Bedros:


Thank you to our show sponsor Organifi!  Shop with code MUSCLE at for 20% off! Organifi offers juice and adaptogenic blend powders, as well as supplements to support immunity, digestion, and detoxification.  Everything is certified glyphosate residue free, 100% organic, and free of all major food allergens.

The RED is my recommendation to enhance nitric oxide production, blood flow, and men’s sexual function.  The GOLD is my favorite nighttime blend; with adaptogenic mushrooms and turmeric to combat inflammation and promote rest (it also tastes phenomenal!).

Head over to and shop with code MUSCLE to get 20% off now!


Today’s episode is sponsored by BiOptimizers MagBreakthrough!  BiOptimizers makes my favorite, high-quality potent magnesium supplement with all 7 forms of magnesium.  Use code MUSCLE at to get 10% off BiOptimizers MagBreakthrough.

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About the Podcast

Formerly the Muscle Expert Podcast. The world’s top authority on intelligent muscle building and fat loss gives us a simple to understand deep dive into the complex world of building a body you love, and living your greatness. Weekly interviews with leading experts in a vast number of scientific fields focusing on health optimization (nutrition, sleep, hormones, mindfulness and mind set), strength, (both physical and mental), and muscle hypertrophy. Learn proven strategies for optimum life performance, whether it be in the gym, the board room or the bedroom; this is the blueprint for becoming the upgraded modern man. Ladies, this podcast is for you too. The topics, tips, and life hacks covered are essential for every individual who wants to upgrade themselves mentally and physically.

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