Greg Foley

His career began where most never start: competing at the national and international level in basketball and boxing.

He didn’t read about discipline. He lived it.

That foundation led him into strength and conditioning, where he earned his CSCS through the National Strength and Conditioning Association. He worked with the Welsh Rugby Union and went on to serve as Head Strength and Conditioning Coach for the South Wales Scorpions Rugby League, responsible for the physical preparation of professional athletes at the highest level of competition.

But training alone wasn’t enough.

Greg recognized that most men weren’t failing because of effort. They were failing because no one had looked beneath the surface. That realization drove him into Functional Medicine and Clinical Metabolic Analysis – a discipline focused on identifying root-cause dysfunction, not masking symptoms.

Today, Greg combines elite performance methodology with advanced metabolic screening and blood chemistry interpretation to deliver precise, personalized protocols.

He works with driven men – executives, former athletes, and high-performers – who refuse to accept “normal” when optimal is possible.

His approach is simple: No guesswork. No generic advice. Deep analysis. Strategic intervention. Measurable results.

Greg operates at the intersection of performance science and functional health, where most coaches don’t have the knowledge to go.