91- Mike Matthews- How to Become a Fitness Influencer, the Training, Mentality and Business Building

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Mike Matthews, host of the Muscle for Life Podcast as well as the author of Bigger, Leaner, Stronger, joins us today to chat with Ben about building a fitness business, how to maintain a killer figure and make the most of your time.  Ben and Mike dive deep on the training, mentality and steps to become a fitness influencer.


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Time Stamps:

5:30- What to expect when you are getting absolutely shredded.

7:00- Calories in Calories out?  How our overall health effects fat loss and the challenges of tracking macros.

11:50- Mike’s thoughts on muscle loss during extreme dieting.

16:00- Ben’s experience with fat gain while fasting. 

20:15- Mike’s cut process.  How he prepares for appearances and photoshoots when he has to look shredded.

26:00- Bigger, Leaner, Stronger- the story behind Mike’s book and how it came to fruition.

29:45- Bigger, Leaner, Stronger- the synopsis.

30:30- Why Mike is an advocate for compound lifting.  Squats, deadlifts and benchpress.

35:00-  How to train “the outliers” the people who don’t naturally fit a traditional exercise.

40:10-  Mike’s advice for people who are trying to start a business and his marketing tips for new businesses.

48:45- Taking responsibility for you actions.  The guys thoughts on self responsibility.

55:15- Content Marketing- Mike’s thought on the future of marketing.

59:20-  MuscleforLife.com– What’s next for Mike’s online platform.

62:00- Mike’s book recommendations.

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This podcast is brought to you by Prime Fitness USA,  bringing you the most innovative strength training equipment using their patented SmartStrength technology.

This podcast is brought to you by ATP Lab! For cutting-edge supplementation with a purpose, check out ATP Labs.

This podcast is made possible by Gasp! Top notch quality training wear, Muscle Expert approved training gear!

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Ben Pakulski

Ben Pakulski

Since first lifting weights as a teenager, Ben has been on a mission to do whatever it takes… …to become the most muscular man on the planet! On the eve of The Arnold Classic, he confronts the dark realities of bodybuilding… And his own future! Follow him on his journey…

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About the Podcast

Formerly the Muscle Expert Podcast. The world’s top authority on intelligent muscle building and fat loss gives us a simple to understand deep dive into the complex world of building a body you love, and living your greatness. Weekly interviews with leading experts in a vast number of scientific fields focusing on health optimization (nutrition, sleep, hormones, mindfulness and mind set), strength, (both physical and mental), and muscle hypertrophy. Learn proven strategies for optimum life performance, whether it be in the gym, the board room or the bedroom; this is the blueprint for becoming the upgraded modern man. Ladies, this podcast is for you too. The topics, tips, and life hacks covered are essential for every individual who wants to upgrade themselves mentally and physically.

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