52 – The Habits and Marketing Breakthroughs of Wealthy Online Trainers with Jon Goodman

This podcast is brought to you by Prime Fitness USA,  bringing you the most innovative strength training equipment using their patented SmartStrength technology.

This podcast is brought to you by ATP Labs! For cutting edge supplementation with a purpose, checkout ATP Labs.

This podcast is brought to you by Gasp! Top notch quality training wear, Muscle Expert approved training gear!

Get 10% off when you use the discount code BEN10 at checkout at Gasp Online Today!

Subscribe on iTunes, Tunein, or Stitcher Radio!

Love the podcast? Leave a review in iTunes!

Who would you like Ben to interview? Tell us here!

Download the transcript of the episode here!

Joining the Muscle Expert alumni today is author, entrepreneur and founder of the Personal Trainer Development Center (the PTDC) and the Online Trainer Academy, Jon Goodman. If you want to massively expand your online fitness business, simplify your life and learn how to focus on what really matters, then listen to this entire podcast more than once with a notepad!

Episode Exclusive For FREE Guide!

Download the free guide here: https://www.theptdc.com/BenMastery

About Jon:

Jon Goodman is a world-leader in business education for online personal trainers and author of the world’s only textbook on online training. In this podcast, he breaks down:

– The habits to BREAK FREE from the morning-to-night daily grind.

– The marketing breakthroughs to CREATE BUZZ around your services.

– Specific strategies to empower you to think and act differently.

Since 2013, nobody has helped liberate more coaches and personal trainers from the traditional business models and status quo than Jonathan Goodman.

Now it’s your turn. Grab the HWOT books featured in this podcast at https://www.theptdc.com/BenBooks.

BONUS!!!!! Jon has just released a little guide to big online training success where he outlines the mindset change you need to create abundance. You’ll learn how to stay focused, withstand everything (including negative self-talk) and get your business booming.

Download the free guide here: https://www.theptdc.com/BenMastery


Episode Highlights:

⇾  The habits of highly wealthy online trainers.

⇾  The new era social media marketing  for online trainers.

⇾  The marketing breakthroughs of highly wealthy trainers.


Time Stamps:

  • 3:55 – Jon’s story from 105 lb Ice Hockey player to building an online fitness empire.
  • 9:20 – The 2 fundamental principles needed to build a successful online fitness business.
  • 12:05 – Why your biggest haters will be your best paying clients.
  • 13:40 – The new era social media marketing and the and ugly truth for online marketers.
  • 16:50 – What fitness marketers don’t realize. What is cognitive ease?
  • 22:10 – The first step to take towards building your online business.
  • 25:33 – How to find what you love. Expert tips to crush the fear of failure.
  • 27:20 – Gary Vee’s method for finding what works and what you love.
  • 30:00 – The habits of highly wealthy online trainers.
  • 32:20 – 10x your writing capabilities with these 2 two books.
  • 34:05 – Choice minimalism. How to eliminate decision fatigue.
  • 36:30 – Eliminate email fatigue with systems and processes.
  • 42:00 – The game changer advice Jon received from Dr. John Berardi, C vs C+ ideas.
  • 44:05 – The marketing breakthroughs of highly wealthy trainers.
  • 46:56 – How to add $20,000 to $25,000 to your bottom line in a few years with this simple change.
  • 49:28 – How to get a book out of your brain and on the shelf.
  • 54:54 – Simple strategies to beat procrastination and get important work done.
  • 56:40 – Using cue cards to trick yourself and get more sh*t done.
  • 58:30 – The first ever certification for online fitness trainers who want to have a legitimate online business.


Want the transcript for this episode??

Download it here!


Resources Mentioned:


 On Writing Well

⇾  The Elements of Style

⇾  Scrivener

Follow Jon

OnlineTrainer.com Facebook Page



Share on Facebook
Ben Pakulski

Ben Pakulski

Since first lifting weights as a teenager, Ben has been on a mission to do whatever it takes… …to become the most muscular man on the planet! On the eve of The Arnold Classic, he confronts the dark realities of bodybuilding… And his own future! Follow him on his journey…

Leave a Comment

About the Podcast

Formerly the Muscle Expert Podcast. The world’s top authority on intelligent muscle building and fat loss gives us a simple to understand deep dive into the complex world of building a body you love, and living your greatness. Weekly interviews with leading experts in a vast number of scientific fields focusing on health optimization (nutrition, sleep, hormones, mindfulness and mind set), strength, (both physical and mental), and muscle hypertrophy. Learn proven strategies for optimum life performance, whether it be in the gym, the board room or the bedroom; this is the blueprint for becoming the upgraded modern man. Ladies, this podcast is for you too. The topics, tips, and life hacks covered are essential for every individual who wants to upgrade themselves mentally and physically.

Recent Posts

Follow Us

Join the Smartest Muscle Building Community Online

​Build Twice the Muscl​​​​e in H​alf the Time...