67 – Steve Sims: How To Execute the Impossible, Wild Stories from The Real Life Wizard of Oz

steve sims bluefish book

What is holding you back from living the most epic life you could ever imagine?  Today our guest shares the skills needed to bridge the gap between where you are now and the life you want to create for yourself.

Steve Sims author of Bluefishing: The Art of Making Things Happen and CEO of Bluefish a members only, worldwide members only, concierge service discusses with Ben his most wild stories and life lessons learned from pulling off what most people would think are simply impossible.

Steve and Ben discuss:

  • How to set outrageous goals and accomplish them
  • The art of getting what you want out of any situation
  • The mental strategies to never accept failure in life or with your physique.

Steve has a unique skill set and is a master at being able to connect with any human, in any situation and one of the most interesting humans on the planet and this episode doesn’t disappoint!

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“People spend more energy telling you why they can’t do something then finding the simple reason why they should.” – Steve Sims 


Key Highlights:

⇾  How to ask questions that can’t be answered with a “no”.

⇾ The art of negotiation, Steve’s 5-second negotiation rule.

⇾ How Steve turned $100 into $2000 in 30 minutes, in Hong Kong.


Time Stamps:

1:20 – Meet the real-life wizard of Oz

3:00 – How to execute the impossible.

13:35 – The beginning of the bluefish method.

19:40 – How Steve turned $100 into $2000 in 30 minutes, in Hong Kong.

22:30 – Building up relationships, the secret to 10xing your business and life.

31:25 – Why getting a “no” is sometimes what you want to hear.

37:36 – Steve’s 5-second negotiation rule.

40:50 – Meeting Richard Branson, having confidence and showing your worth.

54:30 – How to write a book with a ghostwriter.


Connect with Steve:







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Ben Pakulski

Ben Pakulski

Since first lifting weights as a teenager, Ben has been on a mission to do whatever it takes… …to become the most muscular man on the planet! On the eve of The Arnold Classic, he confronts the dark realities of bodybuilding… And his own future! Follow him on his journey…

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About the Podcast

Formerly the Muscle Expert Podcast. The world’s top authority on intelligent muscle building and fat loss gives us a simple to understand deep dive into the complex world of building a body you love, and living your greatness. Weekly interviews with leading experts in a vast number of scientific fields focusing on health optimization (nutrition, sleep, hormones, mindfulness and mind set), strength, (both physical and mental), and muscle hypertrophy. Learn proven strategies for optimum life performance, whether it be in the gym, the board room or the bedroom; this is the blueprint for becoming the upgraded modern man. Ladies, this podcast is for you too. The topics, tips, and life hacks covered are essential for every individual who wants to upgrade themselves mentally and physically.

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